About Us
Since 1989 - Colombia Company Coffee
Who We Are
At SINCE 1989 COFFEE COLOMBIA, quality is born from the land and from those who have cared for it with respect for generations. We recognise in indigenous peoples the cultural root of our territory: their wisdom, their spiritual relationship with nature and their vision of care have protected these sacred lands where we now cultivate exceptional origin coffee.
Our logo, inspired by Quimbaya art, honours that ancestral legacy. It is the symbolic representation of a broader story: although coffee arrived much later, it is planted on a territory marked by respect, connection and identity. Each bean is testimony to a heritage that remains alive.
Mission
The cultivation and processing of our coffee take place on our own farm in Colombia, where we apply artisanal and traceable processes that respect the territory, biodiversity and ancestral knowledge. The joint work of farmers and indigenous communities makes possible an authentic, sustainable and culturally significant product. From Dubai, we act as a direct bridge between origin and market. We eliminate intermediaries and guarantee a transparent trade model that connects producers with consumers, distributors and brands that value quality, origin and the story behind the coffee. This direct relationship not only ensures better traceability and freshness, but also recognises the human and cultural value of the product.
Vision
Today, SINCE 1989 COFFEE COLOMBIA positions itself as a brand that unites territories, cultures and markets. For us, coffee is not just a product: it is identity, territory and legacy. Each cup celebrates the diversity, history and vision of a people who understand that true quality is born from respect for the land and from the connection between those who cultivate it and those who enjoy its flavour.
Values
Our approach to coffee is born from interest in its origin, its cultural value and its impact on the people who make it possible. Over time, we have developed a genuine connection with Colombian coffee, understanding that its quality depends not only on the product, but on the land, processes and communities that surround it. Inspired by a family heritage linked to coffee and respect for nature, we began this project with the purpose of learning, collaborating and building responsible relationships within the coffee chain. Our journey is based on the constant search for knowledge, joint work with producers and the commitment to represent Colombian coffee with integrity in international markets.
Journey
The brand carries "Since 1989" because that is my birth year and represents the origin of my personal story. For me, coffee is a legacy and a passion that came later, but it was born from who I am since 1989. Although my experience in coffee began a few years ago, my values, my identity and my vision—which I apply to my company today—have been with me since 1989.
COFFEE IN THE BLOOD: a living heritage. For many, learning a profession requires years of study, practice and conscious effort. But there are things that run in the blood. That is what coffee is for me.
For generations, my family has worked the land selecting seeds, tending the coffee trees, harvesting cherries and roasting beans with dedication and love. It was not a trade learnt from books, but passed on in every conversation, in every day in the field, in every aroma of freshly roasted coffee.
Today, when I dedicate myself to coffee, I feel that every gesture, every decision, every aroma and flavour I seek in the bean comes from years of family history. I do not need maps or manuals: the knowledge has been inherited from generation to generation, embodied in my hands, my sense of smell, my taste and my intuition.
Coffee, then, is not just a job: it is a passion that runs in the blood, a living tradition that connects the past with the present and will continue to mark those who come after. Every cup I prepare carries the memory of my ancestors and, with every sip, you feel that ancestral connection that is not learnt: it is felt, it is lived, it is breathed.
Contact
Get in touch with us